PRIME LINE® LANDS EXCLUSIVE INDUSTRY DISTRIBUTION DEAL WITH BUILT® ADDS MARQUEE BRAND TO ITS GIFT CATEGORY

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Bridgeport, CT – August 15, 2011– Prime Line® (Prime Resources Corp.) announced today that the company has signed a deal with Built® NY, Inc., making it the exclusive supplier of BUILT merchandise to the promotional products industry in North America. The deal bolsters Prime Line’s gift category, which includes Leeman New York, the premium leather line that Prime Line® acquired in 2010.

BUILT is a New York City-based design company that creates stylish bags, totes and cases for tech and food and drink products. Founded in 2003 by industrial designers Aaron Lown and John Roscoe Swartz, the company has expanded from its signature wine bottle totes into reusable lunch bags, laptop sleeves, iPad® and iPhone® cases, and other tech accessories. Today, BUILT products are sold at leading retail outlets in more than 50 countries worldwide.

“The BUILT line, in combination with Leeman New York, gives us even more strength in the gift category,” says Jeff Lederer, President of Prime Line®. “BUILT is an established retail brand that carries a certain cachet with both distributors and end buyers. We believe both groups will be excited by the prospect of using customized BUILT products as gifts, program rewards and in company stores. Distributors will be pleased that BUILT products are now available with free rush service, no minimums, four color process printing and the other great service benefits we offer.”

“Given its outstanding reputation and level of expertise, Prime is the ideal fit for BUILT in the promotional products industry,” says Rick Sadofsky, Chief Sales Officer of BUILT.

“Our brand is already beloved by creative professionals around the world, and we look forward to Prime growing our base of influential clients.”

For a list of FAQ’s about the new Exclusive Distribution Program between Prime and BUILT, distributors can go to www.primeline.com/BUILT

Prime Line®, a QCA-certified, ASI 5-Star rated and Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For 30 years, Prime Line® has focused on great service, a wide variety of innovative and powerful promotional products, safety and a commitment to form, function, and fun.