Prime Line® Takes its Eco-Responsible™ Initiative on the Road with Class at the ASI New York Show

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Bridgeport, CT – March, 2009 – Prime Line® today announced rave reviews for its Eco-Responsible™ class at the ASI Show in New York earlier this month. The class was offered as part of Prime Line’s Eco-Responsible™ initiative, designed to educate distributors with straightforward Eco-Responsible™ information in order to help buyers make informed decisions on products and services that are termed “green” in today’s market.

"Just because a supplier tells you a product is ‘green’ doesn't mean you should stop there and just sell the product as 'green,'" said Jeff Lederer, Executive Vice President of Prime Line in his session, "Green Update: Product Trends, Hot Markets and Selling Techniques." He added, "Really learn what the product is made of, how it's made and how it's packaged, so you can feel comfortable answering your client's questions. And of course, ask your clients how they define eco-friendly so you can match a product to their needs.

Lederer’s class was part of ASI’s enhanced education program for distributors. Over 70% of education offerings in New York were new, including a “distributor success” track. A “supplier clinics” program designed specifically for ad specialty suppliers provided actionable examples of how to manage business in a challenging environment. Overall, nearly 450 distributors attended education sessions.

As part of its Eco-Responsible™ initiative, Prime Line® promises to convey what Eco- Responsible™ materials and energy are used in each of its products, what portion of the product it applies to, and what defines a product as Eco-Responsible™ so that buyers can make more informed choices in their purchases. Additional resources and information are also available as part of this initiative to help companies improve their own practices and make educated choices. The company has also added dozens of new Eco-Responsible™ products to their line for 2009.

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For nearly 30 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.