Prime Line® Expands its Eco-Responsible™ Line of Products for 2009 and Prints Annual Catalog on Eco-Friendly Paper

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Bridgeport, CT – January, 2009 – Prime Line® proudly announced today that in keeping with their Eco-Responsible™ initiative, its new 2009 annual catalog has been printed on paper awarded the European Eco-Label, the EU Flower. The paper was produced according to the highest environmental standards, and all ink used in printing is soy-based. The company has also added many new Eco-Responsible™ products to their line for 2009, which are also featured in their new annual catalog.

The strict criterion of the European Eco-Label controls the entire production process: the use of natural resources, the use of chemicals, the use of energy, emissions to the water and the air, and waste management.

“Because of the positive and successful response to our Eco- Responsible™ initiative, we plan to continue enhancing our educational Eco-Responsible™ program intended to inform our distributors about the environmentally-friendly qualities in our items,” said Jeff Lederer, Executive Vice President. “We also plan to continue providing our distributors with additional resources and information that will help them to improve their own environmentally-friendly practices and make informed choices,” added Lederer.

Part of Prime Line’s Eco-Responsible™ program includes an “Eco-Promise™” section, including the promise by Prime Line® to continually improve and communicate its Eco-Responsible™ practices throughout the year. And since there are so many ways to be Eco-Responsible™, and it is not always clear what makes one approach better than the next, Prime Line® has created its new Eco-Responsible™ Numbering System Logos to help quickly inform our customers what qualities we feel make a product eco-friendly.

For more information on Prime Line’s Eco-Responsible™ commitment and products, and other valuable resources, visit www.primeline.com/eco.

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For over 25 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.