Prime Line® Further Expands its Eco-Responsible™ Program

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Bridgeport, CT – November, 2008 – Prime Line® proudly announced today that because of the positive and successful response to their Eco-Responsible™ initiative, it plans to continue enhancing this educational tool intended to inform its distributors about the environmentally-friendly qualities in its items. Prime Line® also provides its distributors additional resources and information for that allows them to improve their own environmentally-friendly practices and helps them to make informed choices. The company has added over a dozen new Eco-Responsible™ products to their line for 2009, which are also featured in their new 2009 annual catalog.

Part of Prime Line’s Eco-Responsible™ program includes an "Eco-Promise™" section, including the promise by Prime Line® to continually improve and communicate its Eco-Responsible™ practices throughout the year. And since there are so many ways to be Eco-Responsible™, and it is not always clear what makes one approach better than the next, Prime Line® has created its new Eco-Responsible™ Numbering System Logos to help quickly inform our customers what qualities we feel make a product eco-friendly.

"We are thrilled with the success of our program so far and are excited to continue enhancing our initiatives in our commitment to operating according to the highest environmental standards. We’ve added even more products and resources for 2009 and plan to continue to do so throughout the year," says Jeff Lederer, Executive Vice President. "We want our customers to make their own informed decisions, and to be able to turn to Prime Line® for the most honest, straightforward Eco-Responsible™ information available," he added.

For more information on Prime Line’s, Eco-Responsible commitment and products, and other valuable resources, visit www.primeline.com/eco.

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For over 25 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.