PRIME LINE® NAMED EXCLUSIVE SUPPLIER OF THE NEW POP TOP CHILLER

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Bridgeport, CT – July 2008 – Prime Line®, headquartered in Bridgeport, is proud to announce that it has been chosen as the exclusive supplier of the new award-winning Pop Top Chiller, a patented beverage chiller with a built-in bottle opener in its base. This unique item made its debut in Prime Line's Spring/Summer 2008 catalog, avaliable at primeline.com.

"We are excited to have earned the privilege of being the exclusive company to offer this one-of-a-kind product,” says Jeff Lederer, Executive Vice President. "It is a great addition to our existing line of drink holders, and perfect for the season’s picnics and barbeques," he added.

The Pop Top Chiller was awarded Easiest to Sell in the New Product Showcase at the ASI Show in Orlando in January. This sturdy combination bottle holder and opener makes a great promotional item and conversation piece.

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For over 25 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.