PRIME LINE®, EXCLUSIVE U.S. SUPPLIER OF RUBIK’S® CUBE, ANNOUNCES NEW AND IMPROVED RUBIK’S® WEBSITE

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Bridgeport, CT – May 2008 – Prime Line®, headquartered in Bridgeport, today announced the re-launch of the Rubik’s® Cube website (www.rubiks.com), the only official source of Rubik’s information on the web. The enhanced, easy-to-navigate site features news and information about new products, events, games, videos and tips from the pros, facts and history, online shopping and chat rooms.

"Prime Line is proud to be the exclusive supplier of this classic, popular game in the U.S.,” says Jeff Lederer, Executive Vice President. “We are excited to see our partners continually improving their products and services, allowing us to offer the same benefits to our customers,” he added.

Since becoming an instant hit in the early 80’s, more than 300 million Rubik’s® Cubes have been sold worldwide. Prime Line® offers them in full and mini sizes, with full-panel printing. Prime also offers cubes complete with your own custom art and messages. For more information and to view Prime Line’s full line of Rubik’s® products, visit www.primeline.com/rubiks.

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For over 25 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.