Prime Line® Named Top 40 Promotional Products Supplier by Counselor Magazine

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Bridgeport, CT – May 2008 – Prime Line® proudly announces that it has again been ranked on the 2008 Counselor Top 40 Suppliers list by the Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry. The annual Top 40 list was unveiled earlier this month at the ASI Show in New York City – the industry’s only major trade show in New York.

The annual list ranks in order the largest promotional products industry supplier firms, based upon 2007 gross revenue, and is compiled from results of Counselor magazine’s State of the Industry survey. Prime Line’s ranking this year is #31, up from last year’s #34 position on the list.

“We are honored to be named a top supplier by Counselor magazine,” said Jeff Lederer, Executive Vice President. “We will continue to strive to be an industry leader for our innovative products and services. We’ve added over 175 new exciting products in 2008 so far and continue to introduce even more in our upcoming holiday gift catalog, to be released mid-summer. We’ve also enhanced our customer service department with added support and extended hours to better service our distributors,” he added.

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For over 25 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.