Prime Line® Unveils Refreshing New Eco-Responsible™ Program

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BRIDGEPORT, CT – January 2008 – PrimeLine® proudly announces the launch of its new Eco-Responsible™ initiative, intended to educate its distributors about the environmentally-friendly qualities in its items. The new program is designed to differentiate and alert distributors so they can make their own informed decisions as to which environmentally-friendly features and products are important to them. Since it is not “clear” what makes one item “green” versus the next, Prime’s Eco-Responsible program takes an innovative new approach to this topic.

Part of the program includes an “Eco-Promise™” section, including the promise by Prime to continually improve and communicate its Eco-Responsible™ practices throughout the year.

“Prime’s goal is to educate and inform our distributors of the environmentally-friendly materials and energy used in our products, what portion of the product these materials apply to, and what we think makes the product eco-friendly,” says Jeff Lederer, Executive Vice President. “We want our customers to make their own informed decisions, and to be able to turn to Prime for honest, straightforward Eco-Responsible information,” he added.

For more information on Prime Line’s, Eco-Responsible commitment and products, and other valuable resources, visit www.primeline.com/green

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For over 25 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.