Prime Line® Selected as a Winner in Promotional Products Association (PPAI) Web Awards

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BRIDGEPORT, CT – December 6, 2007 – Prime Line® proudly announces it has been selected as a winner of the 2008 PPAI Web Award for the category of Functionality/Usability. The award recognizes PPAI distributor and supplier members in five categories for creative and effective promotional products websites.

“We are very pleased to be recognized for the improvements we’ve made on our web site recently,” said Jeff Lederer, Executive Vice President. “Some new features we’ve added include live inventory check, instant order status lookup and shipment tracking, and fast and easy product searches,” he added.

Primeline.com is very user-friendly and offers users a comprehensive inventory of in-stock products in many colors and styles. Additional services available on the web site include product templates and instructions, customized sell sheets and flyers, and proof approvals. As one of the pioneers with web technology in the industry Prime has focused on making the web user experience as fantastic as when they are calling Prime.

Prime Line® will be honored at The PPAI Expo 2008 awards presentation at the Mandalay Bay Events Center in Las Vegas, Nevada, on January 16, 2008.

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For over 25 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.