PRIME LINE® UNVEILS NEW LOGO

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BRIDGEPORT, CT – January 2007 – Prime Line®, headquartered in Bridgeport, proudly unveiled a new logo at the 2007 PPAI Expo in Las Vegas this year.

“Prime has a new look to more accurately reflect the exciting form, function and fun of our products and services,” says Vice President Jeff Lederer. “This is not simply a new look, but a new commitment to service and quality. Prime has always stood for innovation, new ideas and forward thinking. Our items are so exciting and fresh, and we wanted the new logo to represent this. We have added over 90 NEW Products for 2007, which include our new line of Drinkware, the Logotec™ bag collection with its patented Image Bonding® imprinting process, writing instruments, USB products and all the very unique products distributors have come to rely on us for. Be sure to look for Sonic Rocks™ …a real blockbuster!”

Prime Line® also introduced a new system of dedicated customer care representatives with expanded service hours and a redesigned website with new features for added convenience.

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For over 25 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.