ASI® Announces Prime Resources Corp. Named 2005 Counselor® Top 40 Supplier™ Annual list ranks promotional products firms by 2004 Revenues

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BRIDGEPORT, CT – August 08, 2005 – Advertising Specialty Institute® (ASI), the largest media organization in the $16.9 billion promotional products industry, announced that Prime Resources Corp. has been ranked on the 2005 Counselor Top 40 Suppliers™ list.

The annual list ranks in order the largest promotional products industry supplier firms, based upon 2004 gross revenue, and is compiled from results of Counselor magazine’s State of the Industry survey.

“The Top 40 Suppliers list provides an opportunity for the growth-oriented movers and shakers of the promotional products industry to be recognized for their outstanding sales achievements,” said Melinda Ligos, editor-in-chief of Counselor magazine.

For the complete Counselor Top 40 Suppliers and Top 40 Distributors™ lists, read the full version of the Counselor State of the Industry report, available at www.asicentral.com/asp/open/news/soti .

Prime Resources Corporation strives to provide the best service and product offering in the industry and is ”Your Global Source for Products That Promote.”

For more information about Prime Resources, visit its Web site at http://www.primeworld.com or call (203)331-9100.

About ASI
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 21,000 distributor firms (sellers) and suppliers (manufacturers) of promotional products. Suppliers use ASI print and electronic resources to market products to more than 18,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 700,000 promotional products, to locate suppliers and to market services to buyers of promotional products. It provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com, or call 800-546-1350.