Prime Resources Corp. Enhances www.primeworld.com

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BRIDGEPORT, CT – January 19, 2004 – Prime Resources Corporation, a Counselor Top 25 Supplier announced today that it enhanced its web site, www.primeworld.com with a more robust customer registration and login function.

The new registration process for its distributors allows distributor sales people, administrative and distributor principles each to create a personal profile. The system is integrated with its ERP computer system to verify customer information and allow updating of contact data. It also provides access to distributor-specific information including self promotion specials, online order and quote request forms, Prime Line contact info and more.

Don Hobbs, Prime's marketing project manager explains, “With the complete redesign and programming of primeworld.com in June 2003 we were able to tap into the power of our new ERP computer system. Our new distributor login allows us to provide time saving features information specific to them. We hope that all of our customers will register right away so they can start enjoying the benefits of the system.”

This new system has an auto-response forgot password function, auto-fill order and inquiry forms, and distributor specials that are displayed only if logged in. Hobbs explained further that in the very near future, the new login function will allow distributors to check their order status, order history and company principals will be able to research account history, “We have many more ideas planned for the site that will be sure to wow our customers.”

Prime Resources Corporation strives to provide the best service and product offering in the industry and is “Your Global Source for Products That Promote ® .”