Prime Wins PPAI Gold Web Award

BRIDGEPORT, CT – January 15, 2003- Prime Resources Corporation was awarded the Gold Supplier Web Award from PPAI for its Web site primeworld.com.

This annual award was presented at the PPAI Expo in Las Vegas at the awards banquet January 14th. The award is voted on by a panel of industry professionals. According to PPAI, the Web site judging criteria included creativity and innovation, load time, ease of navigation and utility. Primeworld.com was judged among many other industry supplier Web sites.

Short term objectives included providing quality tools to help distributors conduct business. “In 2002 we focused on improving our existing web tools” stated Don Hobbs, Prime’s Marketing Project Manager. He continued “Our online tools such as Proof Express, Idea Search, Prime Art Relay System, and E-Greetings are some of the best in the industry. Our online product offering now has more than 750 items! And PrimEmail, our monthly e-mail newsletter that utilizes links to the Web site now has a growing list of more than 9,000 subscribers. Distributors know they can count on its quality information to help them build their business.”

Also included on primeworld.com are product animations to show product function and suggestions for cross-selling various related products over product category boundaries. Press releases, downloadable sell sheets, virtual spec samples on its best selling products, banner links for distributors, a growing list of useful Web resources, instructions for using Prime’s Web images and text were also included to add even more utility to the site.

Even with its award-winning status, Prime has plans for 2003 that include a fresh, new look of the site, optimizing its speed and having a direct connection to customer information. Customers will be able to track orders, check account status, get cross-selling product information, inventory status, obtain virtual spec samples on better than 50 products, and much more.

Primeworld.com continues to be a great success. Distributors are better informed and the communication to and from them has been greatly enhanced. Phone traffic to Prime’s customer service department is reduced. The average on-hold time is significantly reduced as well. Prime’s customers are getting instant service whenever they need it and are using the site as a reference and selling tool. Primeworld.com’s average monthly traffic for 2002 is an increase of more than 40% over 2001.

Prime Resources Corporation strives to provide the best service and product offering in the industry and is “Your Global Source for Products That Promote®.”