Prime Line Completes New Customer Focus Strategy

BRIDGEPORT, CT - June 21, 2002- Prime Line restructured its sales and customer service departments as part of its continued focus on offering the highest levels of service. The customer service department is now under the auspices of Sales headed by Jeff Lederer, Prime's new VP of Sales and Customer Service.

"Jeff has been leading this restructuring effort and with his knowledge of the industry and what it takes to give amazing service - Prime will strengthen its reputation for providing superior service in the industry," says Jerry Russo - Primes COO. Lederer will be working closely with Paula Shulman, Prime's National Sales Manager and Valencia Goodridge, Manager of Customer Service to put finishing touches on their new service center.

This is a restructuring of internal departments and is a synergistic approach to combining the efforts of both the sales department and customer service. The move is intended to provide more empowerment to each customer service representative while ensuring that there is a common goal between the two departments.

Lederer explains, "My immediate goal is to understand every facet of the inner workings of customer service and to consider the great ideas of the many people who work there. I hope to continue reinventing ourselves through different services - much like our innovative 1-day rush service and 3-5 standard service." The direct result of this change is a renewed sense of enthusiasm and team spirit which will undoubtedly have a positive affect on employee (and customer) satisfaction.

"These two departments are pumped and ready to go. We are implementing changes to streamline our processes so we can be more proactive and flexible to the needs of customers. We already cut out some unnecessary paper work and tasks to help our people to be more productive and be able to handle more customer calls."

Prime Resources Corporation strives to provide the best service and product offering in the industry and is "Your Global Source for Products That Promote."