Gold Web Award from PPAI Awarded to Prime

BRIDGEPORT, CT - January 29, 2002- Prime Resources Corporation, a leading supplier in the promotional products industry, was awarded the Gold Supplier Web Award for its Web site, primeworld.com from the Promotional Products Association International (PPAI).

This annual award is voted on by a panel of industry professionals. Judging criteria included analysis of the goals of the site, the number and quality of site features and the success of the site for the company. According to PPAI, other criteria included creativity and innovation, load time, ease of navigation and utility. Primeworld.com was judged among many other industry supplier Web sites.

Jeff Lederer, Prime's V.P of Business Development explains, "Our web focus continues to be customer driven and with any new e-tool or initiative we roll out on primeworld.com, our goal is to mirror as much as possible our off-line services. Be it with our innovative new ProofExress system, PrimE-greetings, or customizing the Robot Calculator, we are constantly trying to be as innovative and service driven as possible with our Web presence."

As a result of these and other features on Prime's Web site, over the past 12 months Prime has been able to more than double the average daily traffic to primeworld.com. A great feat-but most importantly, it means that Prime's customers are getting the information they need faster, in more detail, and with more functionality than ever before-to which Lederer comments, "Calls with questions to our customer service department are way down, while orders are up. Distributors just are using Primeworld.com more than picking up the phone."

Prime Resources Corporation strives to provide the best service and product offering in the industry and is "Your Global Source for Products That Promote."