Prime Hosts First-of-Its-Kind Web Event for Distributors>

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BRIDGEPORT, CT - June 27, 2000 - Prime Resources Corporation, a leading supplier in the promotional products industry, hosted the first-of-its-kind live online chat event for the benefit of industry distributors. It was held the first day of summer, June 21 at 7 PM Eastern Time.

The topic of discussion was "How to build your business using the Internet". Hundreds of distributors and industry professionals were in attendance for the 78-minute event. "We felt we needed to lead the industry into using the Internet more. By promoting the use of the Internet, we can all benefit. This was our first online event and we had a little trouble getting going," said Don Hobbs, Prime's Marketing Project Manager. He continued, "Once the issues were ironed out, the event gained momentum and really became a success." Several hundred distributor-questions were posed- to which most were responded by a panel of industry experts. The panel of experts included, Heather DiPrato, ASI Internet Sales Manager; Jan Streitwieser, PPAI Director of I.T.; and Andrew Barer, PPINet.com CEO. Prime intends to post the transcript of the event on its Web site, primeworld.com. "We know that some distributors were unable to attend PrimEvent. So providing the transcript is the next best thing. We'll include responses to the questions we didn't have time to discuss during PrimEvent," said Hobbs.

Evan Kropp, Prime's Internet Coordinator reports a very positive response to PrimEvent. He received some encouraging e-mail messages. "Congratulations on another industry first." "Congratulations on taking the plunge and best of luck with the next one." "…being first is not a sure thing, it is the only thing." "Having the courage to try something new is necessary to take industry knowledge and enlightenment to higher levels." "I admire you for being on the forefront of technology and facilitating the discussion." "I had a great time, met some nice people, chatted with some I knew, and hope I offered some value to the chat." When asked if PrimEvent would be held again, Rob Curtis, Prime's Director of Marketing responded, "Absolutely. We've learned a great deal from putting this together. We may create another PrimEvent that is more focused on specific Internet topics. This should better help the flow of the conversation. We have some great new ideas!"

Prime reports that its web site traffic has increased 4-fold in the past week due to PrimEvent. Prime Resources Corporation is a Counselor Top 25 Supplier and a PPAI Star Award of Merit winner. Prime strives to provide the best service and product offering in the industry and is "Your Global Source for Products That Promote…In The New Millennium."