Lederer Reinforces Management Team at Prime

BRIDGEPORT, CT - March 17, 2000- Bob Lederer, President and Founder of Prime Resources Corporation, a leading supplier in the promotional products industry, announced today that he is reinforcing his management team.

Jerry Russo, formerly Vice President of Finance and Administration has been promoted to Chief Operating Officer. Russo's dedication and commitment to Prime, and his expertise in managing Prime's financial growth have been major contributions to the company's success. Lederer said, "Jerry has the industry knowledge and managerial expertise to take on the operational leadership of our firm and guide our preparations for the future."

Rob Lederer, formerly Manager of Administration, has been promoted to Vice President of Administration. He has made a significant contribution in building a "cultural" infrastructure - the awareness, readiness, and commitment for change -- that will support Prime's growth. Rob's efforts in leading the Process Improvement Project have made Prime an even better place to work and a better supplier with which to work, and this effort will continue to help Prime meet the challenges of the future.

Bob Lederer added, "Prime Resources continues to experience rapid growth. As we prepare for our future, it has become increasingly important to have sufficient leadership in place throughout the company to guide our operations. This will help us continue to deliver outstanding service to our customers."

Prime Resources Corporation is a Counselor Top 25 Supplier and a PPAI Star Award of Merit winner. Prime strives to provide the best service and product offering in the industry and is "Your Global Source for Products That Promote…In The New Millennium.