On the heels of our item last week about Hispanics becoming a serious online shopping presence, Prime Resources Corp. (asi/79530) reports it has already brought the idea to the industry. It's introducing some Spanish content to its Web site, including info about Prime, how to purchase and how to link to special sell-sheets that are translated into Spanish. The idea is to make things more user-friendly for Spanish-speaking distributors and/or allow distributors to provide clients with Spanish-language material. While the service is still somewhat limited, Prime calls it a "logical first step."

Click to view Prime's Spanish web page!